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Print native content: Baby got back(packs)

As part of a collaboration with Australian luggage brand Crumpler published in the July 2018 edition, this feature was hooked to an Autumn line campaign with a free creative brief.

In consultation with Crumpler's creative director, I opted for an eye-catching use of colour to give the page individuality in the content make-up of the issue and showcase the vibrant use of colour that has become a hallmark of Crumpler's aesthetic. 

Art direction and styling: Maxim Boon
Photographer, retouching and post-production: Felicity Case-Mejia