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Published on 2nd December 2018

Print native content: Christmas Spirits


Printed in The Music's December issue, the brief of this commercial partnership was to deliver a seasonal angle that promoted the versatility of Absolute, Cointreau and Kahlua. 

Working with some boutique distilleries and local mixologists, I developed five bespoke cocktails with a playful vibe, that each featured both major and boutique brands, offering a unique brand activation that would work effectively in a print context. Styling the shoot and the page elements with a Great Gatsby inspired look also helped to add a reference beyond the obvious Christmas tropes without losing the festive character.

Art direction, set dressing and copy: Maxim Boon
Photography: Felicity Case-Mejia