Print native content: Christmas Spirits
Printed in The Music's December issue, the brief of this commercial partnership was to deliver a seasonal angle that promoted the versatility of Absolute, Cointreau and Kahlua.
Working with some boutique distilleries and local mixologists, I developed five bespoke cocktails with a playful vibe, that each featured both major and boutique brands, offering a unique brand activation that would work effectively in a print context. Styling the shoot and the page elements with a Great Gatsby inspired look also helped to add a reference beyond the obvious Christmas tropes without losing the festive character.
Art direction, set dressing and copy: Maxim Boon
Photography: Felicity Case-Mejia